Demand Generation Playbook
Generate qualified leads at scale with interactive demos that showcase value and capture prospect information effectively.
Core Strategies for Demand Generation
Proven tactics to turn interactive demos into your highest-performing lead generation channel.
1. Gate High-Value Content
Use interactive demos as premium content. Capture lead information before granting access to advanced features or use cases.
Tactical Implementation
- Offer basic demo access without signup
- Gate advanced features behind lead form
- Provide industry-specific demos for qualified leads
- Use progressive profiling to gather more data over time
2. Optimize for Sharing
Make your demos viral-ready. Add sharing features that turn viewers into advocates and expand your reach organically.
Tactical Implementation
- Include one-click share buttons
- Generate unique tracking links for each share
- Create shareable snippets of key features
- Incentivize sharing with referral rewards
3. Multi-Channel Distribution
Deploy demos across all marketing channels to maximize reach and engagement. Meet prospects where they are.
Tactical Implementation
- Embed demos in blog posts and landing pages
- Include in email nurture campaigns
- Share on social media platforms
- Use in paid advertising campaigns
4. Capture and Qualify Leads
Track engagement to identify high-intent prospects. Use demo analytics to score and prioritize leads automatically.
Tactical Implementation
- Track time spent and features explored
- Set up automatic lead scoring rules
- Trigger notifications for hot leads
- Integrate with your CRM for seamless handoff
Best Practices
- Keep initial access frictionless - no signup required
- Use compelling CTAs that highlight specific value
- A/B test different gating strategies
- Personalize follow-up based on demo engagement
- Retarget demo viewers with relevant content
- Use demos in retargeting ads to re-engage visitors
Ready to scale your lead generation?
Start creating high-converting interactive demos that turn prospects into qualified leads.