Back to Playbooks

Product Launch Playbook

Drive feature adoption with interactive demos that announce new capabilities and gather user feedback effectively.

3x
Faster feature adoption
70%
Higher awareness
55%
More user engagement
2x
Better feedback collection

Core Strategies for Product Launches

Proven tactics to maximize adoption and engagement for new feature releases.

Pre-Launch Teaser Campaign

Build anticipation before launch. Use sneak peek demos to generate excitement and gather early feedback from beta users.

Tactical Implementation:

  • Create preview demos for select customers
  • Share behind-the-scenes development stories
  • Collect feature requests and priorities
  • Build a waitlist with demo sign-ups

Multi-Channel Launch

Announce new features everywhere your users are. Use interactive demos as the centerpiece of your launch campaign.

Tactical Implementation:

  • Embed demos in launch emails
  • Share on social media with demo highlights
  • Create in-app announcement banners
  • Host launch webinars with live demos

Segmented Messaging

Tailor your launch message to different user segments. Show each group why this feature matters specifically to them.

Tactical Implementation:

  • Create persona-specific demo versions
  • Highlight use cases relevant to each segment
  • Use dynamic content in demos
  • Personalize CTAs based on user data

Track and Optimize

Measure launch success with demo analytics. Identify what resonates and iterate quickly based on data.

Tactical Implementation:

  • Track demo views and engagement
  • Monitor feature activation rates
  • Collect qualitative feedback in demos
  • A/B test different demo approaches

Best Practices

  • 1
    Launch with a "wow" moment - make it immediately impactful
  • 2
    Keep announcement demos under 3 minutes
  • 3
    Focus on benefits, not just features
  • 4
    Include clear next steps to try the feature
  • 5
    Follow up with non-adopters using targeted demos
  • 6
    Create a permanent demo for ongoing discovery

Ready to launch your next feature?

Start creating engaging launch demos that drive adoption and excitement.

Get StartedView All Playbooks