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Product Launch Playbook
Drive feature adoption with interactive demos that announce new capabilities and gather user feedback effectively.
3x
Faster feature adoption
70%
Higher awareness
55%
More user engagement
Core Strategies for Product Launches
Proven tactics to maximize adoption and engagement for new feature releases.
1. Pre-Launch Teaser Campaign
Build anticipation before launch. Use sneak peek demos to generate excitement and gather early feedback from beta users.
Tactical Implementation
- Create preview demos for select customers
- Share behind-the-scenes development stories
- Collect feature requests and priorities
- Build a waitlist with demo sign-ups
2. Multi-Channel Launch
Announce new features everywhere your users are. Use interactive demos as the centerpiece of your launch campaign.
Tactical Implementation
- Embed demos in launch emails
- Share on social media with demo highlights
- Create in-app announcement banners
- Host launch webinars with live demos
3. Segmented Messaging
Tailor your launch message to different user segments. Show each group why this feature matters specifically to them.
Tactical Implementation
- Create persona-specific demo versions
- Highlight use cases relevant to each segment
- Use dynamic content in demos
- Personalize CTAs based on user data
4. Track and Optimize
Measure launch success with demo analytics. Identify what resonates and iterate quickly based on data.
Tactical Implementation
- Track demo views and engagement
- Monitor feature activation rates
- Collect qualitative feedback in demos
- A/B test different demo approaches
Best Practices
- Launch with a "wow" moment - make it immediately impactful
- Keep announcement demos under 3 minutes
- Focus on benefits, not just features
- Include clear next steps to try the feature
- Follow up with non-adopters using targeted demos
- Create a permanent demo for ongoing discovery
Ready to launch your next feature?
Start creating engaging launch demos that drive adoption and excitement.