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Website Conversion Playbook
Turn website visitors into qualified leads with embedded demos that showcase product value instantly.
2.5x
Higher conversion rates
65%
More qualified leads
40%
Longer time on site
Core Strategies for Website Conversion
Proven tactics to transform your website into a lead generation machine with interactive demos.
1. Above-the-Fold Demos
Put your demo front and center. Let visitors experience your product immediately without scrolling or clicking through pages.
Tactical Implementation
- Embed interactive demo in hero section
- Auto-play key feature highlights
- Add "Try It Now" CTA prominently
- Show value within 10 seconds
2. Contextual Demo Placement
Place demos strategically throughout your site. Show relevant demos next to the features or use cases being discussed.
Tactical Implementation
- Embed feature-specific demos on product pages
- Add industry demos to solution pages
- Include use case demos in blog posts
- Place demos in comparison pages
3. Progressive Engagement
Start with no-friction access, then progressively capture information. Gate advanced features behind lead forms.
Tactical Implementation
- Offer instant demo access without signup
- Gate custom industry demos
- Capture emails for full feature access
- Use exit-intent demos to recapture visitors
4. Optimize with Data
Track demo performance and iterate. A/B test different placements, CTAs, and demo lengths to maximize conversions.
Tactical Implementation
- Track demo engagement vs. conversion
- Test different demo placements
- Monitor completion rates
- A/B test demo CTAs and messaging
Best Practices
- Load demos quickly - under 2 seconds
- Make demos mobile-responsive
- Use clear, action-oriented CTAs
- Show real product screenshots, not mockups
- Keep initial demos under 90 seconds
- Add social proof near demos (testimonials, logos)
Ready to boost your website conversions?
Start embedding interactive demos that turn visitors into qualified leads.